Q3 2025 Beauty Retail App Performance in Serbia on Unified Platform

In the third quarter of 2025, the beauty retail app landscape in Serbia saw varied performance across the top five applications on a unified platform. Here's a closer look at how each app fared based on weekly downloads, with insights provided by Sensor Tower.

Mein dm showed a dynamic trend in weekly downloads, starting with 8.9K downloads at the beginning of July. The app experienced a peak of 12.3K in the week of August 25, before settling at 9.3K by the end of September.

Cosmetics BF maintained a modest download rate throughout the quarter. Starting at 113 downloads, it reached a high of 150 in early August, but gradually declined to 70 downloads by the end of September.

Alexandar Cosmetics started the quarter with 116 downloads. The app saw fluctuations, peaking at 128 downloads in late July and ending the quarter with 126 downloads.

Rossmann experienced a steady pattern, beginning with 60 downloads and reaching a high of 112 in mid-July. It concluded the quarter with 78 downloads.

Gold Apple: beauty store began with 67 downloads, peaking at 123 in mid-July, and ended the quarter with 84 downloads.

These insights reflect the competitive nature and varying consumer interest in beauty retail apps within Serbia. For more detailed analytics and further insights, visit Sensor Tower.